International Supermarket News - Monday, 14 September 2009Write Comment (0 Comments)
Asda will be offering customers a traditional Asian range of clothing in 21 of it's supermarkets. This comes about due to the demand by customers for affordable authentic Asian garments. The range will include sequinned embellished Lalwaar Kameez, traditional suits, Khurtas - tunics, Dapata - scarves and Churiday - slim trousers. The line of clothing has been designed with all customers in mind, not just Asian shoppers.
Fiona Lambert, brand director for George commented "We're extremely proud to be launching the UK's first mainstream range of traditional Asian clothing". Prices start as low as £7, and £26 for a full suit.
Editor of Asian Women, Brianna Ragel said "It is exciting to see a well known high street retailer embracing ethnic cultures, and offering good quality authentic outfits at affordable prices".